The Consumer Care Dilemma
Consumers want devices that have more and more capabilities. This means complex devices with difficult manuals, and frustrated consumers who suffer from the gap between the promise and the reality. Which leads to more calls to the support center, more time spent with sales staff and, ultimately, fewer sales and/or more product returns. Historically, consumer care has been via a call center or in-store assistance. It's time for consumer care to move forward – like the devices being supported – with new and tailored solutions for the customer. There needs to be better, more, and easily accessible information about how their devices work, and more effective ways to deliver that knowledge. A way to improve the consumer experience and consumer support, while actually reducing costs and inefficiencies. We propose a new solution for new challenges. That's what we call Consumer Care 2.0.

Our Response
We look for the root causes of consumer care issues and develop tools to improve the situation – at the source. We work in the ever changing and growing world of consumer electronics, and the way we support these electronics needs to keep up.

Our Knowledge Base: WHAT We Deliver
In terms of product information, we developed the world's largest knowledge base of how consumer electronics work, and it's growing every day. We have the know-how and expertise to talk the consumer through set-up and initial use of their new device, trouble-shoot problems, and then help them take advantage of new and more advanced features. Not only do we eliminate frustration, but we increase usage and add to customer satisfaction.

Have a question about your electronic device?
  • What do I do when my screen freezes?
    How do I set up my home theater?
  • How do I email video from my phone?
    How do I add favorites to my GPS device?
  • How do I pair my car's Bluetooth capabilities with my smartphone?
    How do I set up my laptop?
  • How do I use my phone as a modem?
    How do I set parental controls for my video game system?
  • I can't access the internet.
It's all in there.

Customer Support: HOW We Deliver It
After helping hundreds of thousands of consumers use their electronic devices, we have learned a few things about what information people want and how they like it delivered, like:
Consumer Issues
TMTI Solution
Consumers seeking support and use-ability advice for a mobile handset will call for advice on that handset.   Include computer "Live Chat" to be able to keep their handset free, voice over instructions in the background of the handset, even having an advisor remotely take over their handset, and more.
Consumers want support the moment they need it, and that might be outside of normal office hours.   We can offer self-service searchable access to the relevant knowledge base, 24 hours a day, 7 days a week, accessed on the phone, from the phone or from a computer.
Consumers want a record of the support they received for future reference, without having to call back.   We can deliver step by step instructions or advice via email, SMS or MMS; either text only, text and graphics, voice and/or video.
Consumers want to compare products, not just in terms of features and what they look like, but how they do what they do, and don't want to wait for a sales associate to take them out of the box, set them up, and then rush through only one or two features.   We develop full-featured searchable database Interactive Guides and videos for in store demos, with built in comparison shopping tools.


Our Complete Solution for Retailers, OEMs and Carriers:
A Partnership with TMTI
Our combination of product knowledge and cutting edge/effective delivery techniques is unparalleled.

Here are services TMTI offers which have been proven to reduce costs and improve customer care.

  • License the TMTI Knowledge Base
  • Use TMTI Delivery Tools
  • TMTI Interactive Guides on Your Website
  • Get the Paper Manual Out of the Box with an Interactive Guide
  • Self-Learning Guides on the Shop Floor


© 2010 TMTI-USA Inc.