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(April 2009) For most people, the purchase of a new gadget remains somewhat of a novelty. From the latest mobile phone, to sat-nav systems and wide-screen TVs, it is difficult to live in a modern word without being seduced by the technology around us. Consumers love electronics. They love the advertizing hype, the social cachet of being part of something 'cool', the productive feeling that using such a gadget can bring. They love the idea of making life easier with a device, the apparent simplicity of taking photos, making videos, surfing the web, chatting to friends. They love that a computer can do everything from playing games to contacting relatives and helping them drive to unknown locations.

But, like many things in life, this love can be extremely short lived. Today, consumers exist in a world of instant gratification, wanting nothing more than to open up a box, pull out a recently purchased gadget and make it work. But as we have all learned through years of struggling with manuals and wires, this is rarely a reality. Instead, consumers are faced with a lengthy user manual, a mind numbingly complex set-up, operations near impossible to manage and, inevitably, a big let down. Before the gadget is even up and running the buyer's expectations of the brand have been greatly reduced, with the user forced to limit themselves to figuring out some of the most basic of functions while muttering curses under their breath. This is unless, of course, we're 16 years old and have all day to figure it out.

So, once again, the consumer has learned to expect less than what is offered by manufacturers. But is there something electronics brands can do to ensure that their customers retain that feeling of positivity from purchase through to use? Talk Me Through It (TMTI) believes there is. It starts up when most manufacturers and retailers leave off: the minute a consumer opens the box. The company offers consumers a unique Gadget Helpline which allows them to set-up and start using their device through a clear step-by-step guide. Advisors at TMTI always live in the country of the consumer, speak their language and understand their culture. They are on hand to answer calls quickly without consumers having to press a single button. "We know your device and will help you get to know it too," says TMTI. And its not just consumers that TMTI believes it can benefit. Its Gadget Helpline also aims to help brands by making their customers feel more positive towards them resulting in lower returns and greater device usage.

Find out more about the Gadget Helpline from TMTI.